Sydney Water

Challenge

Listening at Scale: A Discovery‑Led Blueprint for Stronger Internal Communications

Listening at Scale: A Discovery‑Led Blueprint for Stronger Internal Communications

Listening at Scale: A Discovery‑Led Blueprint for Stronger Internal Communications

Sydney Water has a dispersed workforce spanning field crews, plant operators and office teams. Internal communications were struggling to effectively reach and engage the frontline. The Digital Discovery revealed limited access to digital channels for frontline employees, email overload that caused critical messages to be missed, unclear guidance on channel use, and a growing disconnect between field and office-based teams. Sydney Water needed an evidence-based picture of the current state and a clear, actionable pathway to fix it.

Sydney Water has a dispersed workforce spanning field crews, plant operators and office teams. Internal communications were struggling to effectively reach and engage the frontline. The Digital Discovery revealed limited access to digital channels for frontline employees, email overload that caused critical messages to be missed, unclear guidance on channel use, and a growing disconnect between field and office-based teams. Sydney Water needed an evidence-based picture of the current state and a clear, actionable pathway to fix it.

Sydney Water has a dispersed workforce spanning field crews, plant operators and office teams. Internal communications were struggling to effectively reach and engage the frontline. The Digital Discovery revealed limited access to digital channels for frontline employees, email overload that caused critical messages to be missed, unclear guidance on channel use, and a growing disconnect between field and office-based teams. Sydney Water needed an evidence-based picture of the current state and a clear, actionable pathway to fix it.

Approach

Intelligent Communications Experiences conducted a comprehensive internal communications review across Sydney Water. The team supported the Sydney Water internal communications team to survey over 1,000 employees, run 35 targeted discovery sessions and interview 29 senior leaders to build a deep, evidence-based picture of what was working, what wasn’t, and what needed to change.


  • Employee survey, focus groups and leader interviews across field, plant and office personas to surface what was and wasn’t working

  • Full channel and digital ecosystem audit — assessing existing digital channels against usage, governance and frontline accessibility

  • Analysis across five communications framework dimensions: principles, audiences, content, channels and governance — to identify root causes and systemic gaps

  • Prioritised recommendations across content and targeting, governance and process, and platforms and channels — with a phased 1–18 month action roadmap

1,000+ employee voices

Impact

  • Leadership gained a clear, evidence-based picture of the communications landscape, grounded in the voices of over 1,000 employees across field, plant and office cohorts

  • Frontline perspectives were placed at the centre of the strategy, surfacing access barriers, cultural disconnects and content gaps

  • A prioritised roadmap gave the team eight concrete recommendations spanning content, governance and platforms — with a clear short, medium and long-term pathway for action

  • Recommendations are already being actioned, with Sydney Water better positioned to bridge the gap between field, plant and office teams and strengthen connection with its frontline workforce

Testimonial

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Raquel Tracy, Manager Employee Communications, Sydney Water

Raquel Tracy, Manager Employee Communications, Sydney Water

Raquel Tracy, Manager Employee Communications, Sydney Water

Let's empower your workforce with seamless, strategic digital communication

Let's empower your workforce with seamless, strategic digital communication

Let's empower your workforce with seamless, strategic digital communication